Website: Promotional Tool or More?

Michael McLaughlin from BusinessKnowHow.com wrote a fascinating article about four myths that could be hurting your sales. They focused on how to attain and retain clients. Among those four myths was one titled "Website is just a promotional tool."

According to Mr. McLaughlin, a website essentially a virtual handshake that potential clients engage in, even after a referral; meaning it is the first impression. Therefore, a website must be integral to any customer relationship strategy as it will help introduce you (and your company) as well as re-enforce your committments. When building a website, it is important to provide content that goes beyond the generic marketing and mission statements and dives deep into your methods, so that clients can develop a richer understanding of your company.

There are many ways to open up the cyber-doors and allow clients, and potential clients, to better understand your company. We believe that among useful content should be a well developped blog. The Huffington Post Complete Guide to Blogging is a useful book that can help you understand the value, means, and methods of blogs.

In a nutshell, blogs are informal, impulsive, and effective means of communciating ideas. ironically, they break down the barriers and increase intimacy in a world in which it is more common to text across the room than to yell. Furthermore, good blogs allow authors to easily publish information on the move, recording ideas when they are most raw. For your clients, they offer a way to better understand you. Obviously, we see the value of this and all of our developed web sites operate on a blog centered architecture.

Based on the article: http://www.businessknowhow.com/marketing/services-marketing.htm